BEFITTA

The DS1 branding team has carried out the rebranding for BEFITTA dietary supplements which normalizes the work of the intestinal microflora and the digestive tract.

DS1 had to create a unique and recognizable brand with the visual identity corresponding to the particular category. One of the key tasks was making the product different from the competitors and following the branding rules in the sphere of pharmacy.

COMPLETED TASKS:

• analysis, research
• packaging design development
• prepress

The target audience of BEFITTA values benefits, quality of the product, they want to be sure of the positive result. The consumer must instantly perceive all of these factors after a 1 second glance at the packaging. Cleanness and precision of the ingredients, simplicity and dynamics are the core of the brand character.

New visual identity was created following the results of the research and analysis performed. The color was changed from bright red to dark blue, the system of claims and the illustration conveying USPs of the product were developed.

Lightness and airiness of the illustration are associated with the result of taking BEFITTA which is easily perceived: healthy and active lifestyle without feeling bloated and heavy.