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Primatek Coatings is a modern factory located in Estonia that manufactures high-quality powder coatings under the trade mark Primecoat. The DS1 team developed two logos for the factory and the paint brand. The company’s products are designed for use on industrial painting lines, which required maintaining the seriousness of the B2B segment. The bright, modern colors showcase the company’s innovation and youthful spirit, while also incorporating geometric shapes that symbolize stability and a professional background (the company’s production lines were set up by a specialist from the market-leading company).