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Innera is an international company engaged in the sale of diamonds and diamond jewelry, utilizing world-class technology. The client approached DS1 branding to create a new brand. The agency’s task was to make these precious products accessible to everyone. According to DS1, owning a precious stone is not just about having a piece of jewelry; it’s an investment in oneself. A soft and delicate color palette, which is atypical for traditional jewelry companies, was chosen for Innera. Innera aims to represent eternal values that are affordable.