Innera Diamonds

Innera is an international company engaged in the sale of diamonds and diamond jewelry, utilizing world-class technology. The client approached DS1 branding to create a new brand. The agency’s task was to make these precious products accessible to everyone. According to DS1, owning a precious stone is not just about having a piece of jewelry; it’s an investment in oneself. A soft and delicate color palette, which is atypical for traditional jewelry companies, was chosen for Innera. Innera aims to represent eternal values that are affordable.

COMPLETED TASKS:

• Analytics
• Brand positioning and platform development
• Market trend identification
• Core target audience identification
• Naming
• Visual idetity
• Logo design
• Slogan creation
• Development of creative packaging concept
• Entrance group design