Tomatti Tomato Paste

The company “Erkonproduct” had the opportunity to develop a new tomato paste in Italy, the homeland of the juiciest tomatoes. This particular paste boasts a unique density and rich flavor. The task given to DS1 was to create a visual identity that would highlight the product’s key attributes: its exceptional taste, European quality, and higher tomato concentration compared to competitors.

COMPLETED TASKS:

• Analytics
• Copywriting
• Logo design
• Packaging concept creation
• Food-zone development
• Concept adaptation and differentiation into 2 SKU
• Prepress