Tomatti Tomato Paste

Branding from scratch

The company “Erkonproduct” had the opportunity to develop a new tomato paste in Italy, the homeland of the juiciest tomatoes. This particular paste boasts a unique density and rich flavor. The task given to DS1 was to create a visual identity that would highlight the product’s key attributes: its exceptional taste, European quality, and higher tomato concentration compared to competitors.


  • Analytics
  • Copywriting
  • Logo design
  • Packaging concept creation
  • Food-zone development
  • Concept adaptation and differentiation into 2 SKU
  • Prepress
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